The Viral Concierge

Unlike typical agents, we combine Coldwell Banker’s national digital marketing engine with MA New Listings’ proprietary, locally optimized marketing system—designed to get homes sold faster and for more.

This dual approach blends smart automation, strategic outreach, and in-house performance tracking tailored specifically to real estate. We also market directly to our private database of thousands of active buyers and sellers in Greater Boston, giving your listing immediate visibility with people already engaged in the market.

At MA New Listings, we combine decades of real estate experience with a fully integrated, in-house marketing operation. While many agents rely on templated brokerage tools or third-party vendors, we handle every element internally for greater control, speed, and performance.

We utilize traditional strategies that still work—like direct mail, just listed postcards, open house promotion, and agent-to-agent outreach—alongside powerful digital tools including custom websites, cinematic video, targeted email funnels, Google PPC, and listing retargeting across YouTube and social media.

Led by Abby and Jason Niles, our team is currently coached by one of the top real estate trainers in the country. This blend of hands-on expertise and real-time strategy ensures your home gets maximum exposure and sells for top dollar in today’s market.

We don’t just post—we strategically position your home across high-visibility channels like Instagram, Facebook, and YouTube using geo-targeted ads, reels, and retargeting campaigns.

Each listing is treated like a launch, crafted to generate engagement, shares, and saved searches from buyers actively looking in your area. Leveraging both Coldwell Banker’s national brand reach and MA New Listings’ hyperlocal expertise, we make sure your property is seen by the right audience at the right time—online and in their feed.

Every home we list receives its own professionally designed property website—mobile-friendly, SEO-optimized, and custom-branded for maximum impact.

This site becomes the digital hub for your listing, combining photos, video, MLS details, and lead capture tools in one powerful, shareable destination. It’s built to impress, easy to promote across all platforms, and designed to convert views into showings.

Our professionally designed postcards and flyers are mailed to targeted households around your property—reaching both neighbors and potential move-up buyers in the area.

Direct mail gives your listing a tangible presence and creates local buzz, encouraging word-of-mouth exposure and personal referrals before the listing even hits the broader market. It’s a classic strategy reimagined with smart targeting and premium branding.

With over 1.6 million Google impressions and thousands of monthly clicks, MA New Listings is already a destination for serious homebuyers.

Your listing doesn’t just show up on MLS—it’s embedded in a content-rich ecosystem that ranks organically for local keywords across Greater Boston, and more. By placing your home in front of buyers actively searching online, we drive warm, high-intent traffic without paying for every click.

MA New Listings generates over 10,000 monthly website visitors from online search—buyers and sellers looking for real estate in cities and towns across Greater Boston.

Your listing is positioned inside this highly targeted traffic stream, gaining instant exposure to people actively planning their next move.

We run targeted Google PPC campaigns that put your home in front of buyers who are actively searching for listings like yours.

These paid ads appear at the top of search results—above Zillow, Redfin, and other platforms—driving high-intent traffic directly to your property page. Our strategy includes smart geographic targeting, keyword matching, and budget optimization, ensuring your home gets seen by the right people at the right time. This is precision marketing, engineered for results.

Drone photography adds a dynamic perspective to your listing—capturing the full scale, setting, and layout of your property in a way traditional photos simply can't.

Aerial imagery highlights lot lines, nearby landmarks, water views, and architectural features that are often missed at eye level. In competitive markets like Greater Boston, showcasing your home from above instantly elevates its presence online and attracts more qualified buyers scrolling through search results.

Our professionally produced walkthrough videos give buyers an immersive look inside your home—highlighting flow, features, and finish details that static photos can’t convey.

These videos guide viewers room by room, creating an emotional connection and helping them visualize daily life in the space. Shared across YouTube, social media, and your single-property website, they boost engagement, increase showing requests, and help buyers fall in love before they ever step through the door.

We don’t wait for the right buyer to find your home—we go find them. Using MLS reverse prospecting tools, we identify agents with buyers actively searching for homes like yours and reach out to them directly with property details and showing invitations.

At the same time, we deploy targeted marketing campaigns based on search behavior, location, and buyer profiles to ensure your home appears in front of those most likely to act. It’s a proactive, data-driven strategy that increases the chances of a faster, more successful sale.