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Case Study · 32 Parker St Unit 6 · Charlestown, MA 02129

Your Neighbor
Just Sold For
$775,000

Here's how strategic pricing, precision marketing, and local expertise made it happen — and what it means for your home.

$775K Final Sale Price
$25K Over Asking Price
6 Days Days to First Offer
Multi Competing Offers
The Story

How We Sold a Charlestown Condo $25K Over Ask

The sellers came to us with a well-maintained unit in one of Charlestown's most sought-after pockets. They had done the hard work of preparing the home — now they needed experienced, hyper-local agents to handle pricing, positioning, and marketing. Their goal was clear: maximize the final number. We listed at $750,000 and built a strategy designed to create real buyer competition from day one.

32 Parker Street, Unit 6 · Charlestown, MA · Property Tour

01 — The Call

Your Neighbor Called Us

The home was polished and ready. They wanted experienced Charlestown specialists for the final mile — precision pricing, sharp positioning, and a marketing plan built to attract maximum competition.

02 — Research

We Got to Work

Charlestown condos in this pocket are always in demand. As local specialists, we identified the features buyers value most: the location, layout, finishes, and lifestyle — details that drive stronger offers when positioned correctly.

03 — Launch

A Buzzworthy Launch

Professional photography, cinematic videography, targeted social campaigns, agent network outreach, and a Mega Open House — our full Viral Concierge plan deployed simultaneously from day one.

04 — Offers

Offer in 6 Days

Within 6 days, buyers were competing. We negotiated a winning offer of $775,000 — $25K over the $750K list price, with terms the sellers were thrilled with.

05 — Process

Fast & Efficient to Close

Our team managed every detail, kept the transaction moving smoothly, and ensured the process stayed simple and stress-free for the sellers from accepted offer through settlement day.

06 — Result

Successful Close

Multiple offers, $25K above list price, and an excellent return for the sellers. Strategic preparation, precise pricing, and powerful marketing made the difference — not luck.

Results That Speak
for Themselves

Our team's marketing strategy and implementation resulted in these outcomes for the sellers at 32 Parker Street, Unit 6.

$775,000 Final Sold Price
6 Days Days to First Offer
$25,000 Over Asking Price
$775K Sold Price

The Marketing Plan
That Won the Day

Every element of our coordinated strategy was deployed simultaneously to create maximum buzz and buyer competition.

  • Professional Photo & Video
    Staging, photography, and cinematic videography that showcased every feature buyers care about most.
  • Agent Network Outreach
    Targeted exposure to our buyer database and agent network before the home even hit the open market.
  • Targeted Social & Online Ads
    Custom campaigns reaching the right buyers in the right zip codes at the right moment.
  • Mega Open House Event
    A high-energy, well-promoted open house that created urgency, foot traffic, and competing interest from day one.

The Right Strategy
Changes Everything

The right pricing, positioning, and marketing strategy can make a meaningful difference in your final sale price. Let's talk about how we'd position your home to stand out and attract the strongest offers.

MA
Jason & Abby Niles, REALTOR®
Coldwell Banker Realty · Charlestown & Greater Boston
(617) 913-3237

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